Placing the promotional posters on advertising objects
After creating the poster, there was a need to place the promotional posters on several advertising objects like buses, billboards, bus stations etc. Researches were made on how products are promoted using this medium. So I decided to go to different locations and take pictures of places, objects where posters are placed on.
After taking several pictures of these objects, I transferred these pictures and my created posters in Photoshop and placed the poster on the objects.
The reasons why the company Echo headphones decided to use buses and bus stations as a means of advertising their products was simply because large and impactful, hard to ignore and straight to the point – gets the advertiser’s message across to the consumer which is then remembered. Buses move and this movement draws eyes to the advertising it carries. Mobility makes it effective for targeting specific audiences and locations.
Bus reaches people at different times and activities. On average a consumer sees bus advertisements in different scenarios which is great for brand building. Bus is the most seen medium in town making it ideal for retail advertisers as the ads give consumers ideas and drive impulse purchases.
Some of the research I gathered regarding bus advertisement is that 80% of consumers freely acknowledge they have responded to a Bus advertisement than any other advertisement. Bus has a wide variety of advertising formats that can be chosen specifically for individual campaign objectives and deliver creative standout.
Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognized for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public. Some of the reasons why billboards and shopping malls were used for advertising our product are billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.
Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.
However, research on the type of sound that will correspond with the video advertisement has also being embarked on to make sure that the sound or audio will match very well with the video so as to describe and pass the exact message clearly to the end users and the target audience.
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