By definition diegetic sound is the actual sound that we hear when we recorded something whereas non-diegetic sound is sound that has been added from other sources to the video such as sound effects which is added to a video showing a particular scene.
Actually, the only best way to take pleasure in viewing movies at a cinema or home is by having the fitting audio to go along with it. Imagine watching an action movie without the adrenaline or action-packed sound.
My video advertisement was based on headphones, so there was no speech in the video, all description and message were written as the video proceeds, so non-diegetic sound was used so as to let it correspond with the video and type of message I am passing to the audience.
During the shooting of the Echo headphones video advertisement, a background sound was implemented. The sound added at the background is a song “Gotta Have It” from the music album “Watch The Throne” by Kanye West and Jay-Z. Both artists are American rapper. The reason I decided to use this song for my background music was simply because it really portrays how the Echo headphones work with good, bumping bass and sound quality.
During this week, the storyboard and the video advertisement was created for the Echo headphones. Several researches were carried out so as to know how advert videos are created for headphones. And also an extensive research and learning on how to use Adobe Premiere Pro and After Effect by watching several YouTube video. A digital video camera was borrowed from the school library to start off work. Moreover I made arrangements for some colleagues in school to assist me at the video shoot.
The storyboard was sketched out on a piece of paper. A storyboard is used to brainstorm and capture all the ideas before taking action. It is the process of visual thinking and planning, placing ideas on the storyboard and then arranging the components of the storyboard. This fosters more ideas.
All the video scenes were taken at the Middlesex University, where some colleagues of mine played some roles in the video. After finished shooting the videos, the video files were all imported into Adobe Premiere Pro, where I made changes and cut some unwanted scenes. Moreover I arranged the scenes according to the story behind the advert and according to the storyboard. I also added some transition effects such as black fading and blurry images at some points by using editing tools on the selected file. An outro was also created using Adobe Photoshop, the Echo headphones poster picture was imported into the outro composition, also texts were added.
After creating the poster, there was a need to place the promotional posters on several advertising objects like buses, billboards, bus stations etc. Researches were made on how products are promoted using this medium. So I decided to go to different locations and take pictures of places, objects where posters are placed on.
After taking several pictures of these objects, I transferred these pictures and my created posters in Photoshop and placed the poster on the objects.
The reasons why the company Echo headphones decided to use buses and bus stations as a means of advertising their products was simply because large and impactful, hard to ignore and straight to the point – gets the advertiser’s message across to the consumer which is then remembered. Buses move and this movement draws eyes to the advertising it carries. Mobility makes it effective for targeting specific audiences and locations.
Bus reaches people at different times and activities. On average a consumer sees bus advertisements in different scenarios which is great for brand building. Bus is the most seen medium in town making it ideal for retail advertisers as the ads give consumers ideas and drive impulse purchases.
Some of the research I gathered regarding bus advertisement is that 80% of consumers freely acknowledge they have responded to a Bus advertisement than any other advertisement. Bus has a wide variety of advertising formats that can be chosen specifically for individual campaign objectives and deliver creative standout.
Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognized for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public. Some of the reasons why billboards and shopping malls were used for advertising our product are billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.
Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.
However, research on the type of sound that will correspond with the video advertisement has also being embarked on to make sure that the sound or audio will match very well with the video so as to describe and pass the exact message clearly to the end users and the target audience.
During this week, the promotional posters were created. The reason I decided to create more than one promotional poster was simply because to let the consumers know that anybody can use our product either male or female and no matter their age.
The pictures above are the promotional posters. Some of the pictures are uploaded here beside the logo and the two promotional posters. The Facebook page http://www.facebook.com/barbioxdogg was also created for Echo headphones product to be able to reach our customers to see some of our Echo headphones and to be able to comment on the product. The product has already been posted on the Facebook page and we are already getting positive and negative feedback and ideas from our beloved customers.
The creation of the storyboard for the video advertisement has also been put into consideration after watching several videos of other competitors and will be completed next week.
This week was an exhausting but at the same time exciting because the company Echo, finally has an official logo. I was able to come up with a logo of my choice. The logo was designed to target the teenagers and older people. The Echo headphones is only available in white and black colour because I think it suites both the male and female in every aspect. And since music is an art form consisting of sequences of sounds in time, especially tones of definite pitch organized melodically, harmonically, rhythmically and according to tone colour and both the teenagers and the elderly listens to music one way or the other, this headphones is targeted for everyone and also the music fanatics for them.
Echo headphones is an advanced driver design for precise audio clarity; extra large speaker drivers for super deep bass. The headphones is extremely comfortable in wearing them. It has plush ear cushions covered with ultra-soft breathable materials keep you cool, even during marathon listening sessions.
Our Echo headphones is compatible with iPhone and all other mobile devices. It also has noise-cancellation. This reduce unwanted ambient sounds (i.e., acoustic noise) by means of active noise control (ANC). This involves using one or more microphones placed near the ear, and electronic circuitry which uses the microphone signal to generate an “antinoise” signal. When the antinoise signal is produced by the speaker driver in the headphone, destructive interference cancels out the ambient noise as heard within the enclosed volume of the headphone. They should not be confused with noise isolating headphones.
Noise cancellation makes it possible to enjoy music without raising the volume excessively. It can also help a passenger sleep in a noisy vehicle such as an airliner.
All our products are wireless headphones. It comes with built-in Bluetooth, Infrared and WiFi connectivity. Wireless technology brings a whole new level to the audio playing field. Echo headphones are specifically engineered to provide maximum convenience, style and comfort with no subsequent sound deterioration, all in a sleek and compact package.
During this week, the research being carried out as to know what kind of company product logo. This was not a very easy mission to accomplish. This requires a lot of practice and understanding and research, it must be related to music and it must be unique and be able to win the hearts of the buyers because it is the key identity for the company. I have gone through some couple of audio headphones logo on the internet and tried creating some but I am not pleased with the outcome. And also research were made on how social networks affects the public, and how promotional video/advertisement are being made and also the sound effects and many more. I have watched several YouTube videos regarding this aspect.
The main point of this project is to create an advertorial of an electrical device consisting of two earphones held in position by a flexible metallic strap passing over the head. It is going to be a headphone audio that has an outstanding sound quality. The name of the company’s name is Echo. The reason I chose this name was simply because I wanted something related to audio, sound effect, music and I think that the name is alright. The idea is not to exhibit or display the product but to send the message to our valued customers that our headphones is not just any other headphones out there in the market but to let them know that there is a new and outstanding product out there. This blog is also going to give us the opportunity to promote our products to the public. The promotional poster is going to be on bill boards, bus stations, malls. And there will be an advertisement video that shall be uploaded on YouTube. Both promotional poster and advertisement video will also be placed on facebook, twitter and other social media networks.
Hello people, my name is Adekunle Adegbehingbe. This is my blog and it is being setup for my coursework. The coursework is about creating a promotional video/advert of a product for a fictitious company. In order to achieve this, a range of compositions are required and they are; Storyboard, Sound, Promotional Poster, Social Networking Plan (Facebook, Twitter etc), Public relations using social media, Promotional advert/video and the Blog.
The blog will be updated weekly, describing what kind of tools, software, techniques etc. and showing the progress of the project.
Welcome to my Blog.